Some Pointers if You Want to Do Business in Latin America
It is said that choosing the right person to represent your company abroad is one of the most crucial decisions you will make and this holds true if you are attempting to build a business relationship in Latin America. In order to help you be guided in selecting the point person to represent your company abroad, here are some ideas for you to read more so that you will learn and will avoid making mistakes about this decision.
The first thing to be aware of is how diverse the population of Latin Americans are thus you will not be discriminated or receive favoritism if your representative has a Hispanic name or background.
Another tip is to be aware that English is still the language of business in Latin America, with an interpreter to help further would be better, although having a bilingual representative could be a plus. Having a representative who has good conversational skills will help him or her communicate with the hosts that will further enhance friendship for your company.
Another thing to learn is that beside being highly skilled, knowledgeable and competent in your area of business, your point person must be able to do everything first to get to know the hosts so that there is a slow but sure building of trust in the relationship.
Know then some characteristics of a good representative that you should look for and be able to develop further. To become the company’s ideal representative, look for the person who is flexible, very patient, and good with people most importantly.
By being a flexible representative, we mean someone who enjoys new experiences, who is a bit adventurous, and who is adaptable to surroundings not familiar to him or her. In addition, this representative must be willing to accept cultures not familiar with him or her, can travel on successive trips just to seal the agreement, and even after the business relationship has established, must be able to offer customer service continuously as long as needed.
In Latin America, the pace of life is observed to be considerably slower, thus your representative must have the patience as a virtue. Thus your representative will need a long time to develop relationships and he or she can do this with a genuine and personal friendly relationship with the Latin America team.
Be aware that intellectualism is being admired as a quality among Latin Americans, thus your representative must be able to carry on conversations on a wide range of topics when engaging with the hosts during social situations especially lots of time will be spent with the hosts.